ABOUT THE DESIGN..

This design draws inspiration from the phrase "Farm to Cup," summarizing the essence of these steps. Showcasing a coffee plant positioned atop the iconic coffee cupping cup, accompanied by a spoon bearing the playful directive "slurp." This term is heavily embraced during a cupping. Fun Fact: Roaster Daniel has the loudest slurp, & can be recognized in any cupping crowd.

What is a Cupping? Coffee cupping is the official quality control tasting process used to evaluate and analyze the flavors, aromas, and characteristics of different coffee beans. It involves smelling and slurping the coffee to assess its fragrance, acidity, body, and overall profile, allowing the roasters to make informed decisions about the quality of the coffee!